Cookies and how we use them
What are cookies and how do they work?
Cookies are small files that are sent to and stored in your computer by the websites you visit. Cookies are stored in your browser’s file directory. Next time you visit the site, your browser will read the cookie and relay the information back to the website or element that originally set the cookie. To learn more about these technologies and how they work, please see e.g. allaboutcookies.org.
These cookies are essential for running our web sites and are the key to providing you with a seamless experience.
You can navigate uninterrupted e.g. by remembering language and country choices you’ve made and by preserving authentication to secure parts of the domain. These cookies also remember products of interest when you are redirected to a payment site for a possible purchase.
Site and process improvement
These cookies enable us to improve our websites and business processes by looking at how our websites are used.
We do analytical profiling to understand e.g. unique users reading a particular article (to know what is popular), if a video file was viewed or abandoned halfway through, or the effectiveness of our recruitment campaigns. We also look at where content is accessed so we know how to arrange our sites for optimal user experience. We count clicks on “Like” and “Tweet” plugins and what content from our sites was shared or referenced. We may conduct A/B testing on our websites.
These cookies help make the content as personalised as possible, for example by showing you targeted banners and relevant recommendations.
We examine what type of reference was used to reach our sites, e.g. an email campaign or a link from a referral site, so we can estimate the effectiveness of our promotions and advertising campaigns.
We may also use pixel tracking to provide a reference ID from your purchase back to the site from where you were referred.
We use these cookies to dynamically serve HERE ads on both HERE and selected third party websites.
Currently, we also host 3rd party advertising on HERE offerings through 24/7 Real Media, Facebook or MoPub. These ads are not provided by HERE. We may expand 3rd party advertising to other HERE sites and offerings in future.
Our domains may also include elements that set cookies on behalf of a third party, e.g. a “Like”-button from Facebook or a “Tweet”-button from Twitter.
What is our legal basis for processing your Personal Data?
Cookies and pixel tracking are set in our sites and offerings based on your consent. You may also manage your cookie settings through your browser settings.
How can I manage cookies?
You can review the options available to manage cookies in your browser. The browser can be used to manage cookies relating to basic functions, site improvement, personalisation and advertising. Different browsers use different ways to disable cookies, but they are usually found under a Tools or Options menu. You can also consult the browser’s help menu. In addition to cookie management, browsers usually let you control files similar to cookies, for example, Local Shared Objects, e.g. by enabling the browser’s privacy mode.
HERE uses third party vendor managed advertising cookies to promote its products in both HERE and non-HERE web sites. You may be able to opt-out from certain third party managed advertising cookies through third party cookie management sites, such as DoubleClick, Google Analytics, 24/7 Real Media, Network Advertising Initiative, Adobe solutions and Adobe Flash.
Disabling cookies may prevent you from using certain parts of HERE websites. If you delete your cookies from the browser, you may need to remember to re-install opt-out cookies.
How long do we keep the information?
It depends based on the type of cookies. Session cookies expire when you close the browser. Persistent cookies, including Local Shared Objects (“Flash cookies”), have typical expiration dates ranging from two months up to a couple of years.
Who is the controller of your Personal Data?
HERE Global B.V. of Kennedyplein 222-226, 5611 ZT Eindhoven, Netherlands is the controller of your personal data.
What else should you know?
HERE may from time to time change this Policy. However, if this Policy is changed in a material, adverse way, HERE will post a notice advising of such change at the beginning of this Policy and on this site's home page. We recommend that you re-visit this Policy from time to time to learn of any such changes to this Policy.
If you have additional questions, please contact us or our Data Protection Officer, Henri Kujala, by writing to:
HERE Global B.V
5611 ZT Eindhoven