Marketing Automation Specialist
HERE Mobility is a unique and fast growing technology company, revolutionizing the mobility ecosystem. Our goal is to optimize urban transportation for people and businesses worldwide. We are looking for a Marketing Automation Specialist to join our team!
As Marketing Automation Specialist, you will be a key-member of the growth team. You’ll ensure that no lead is left behind, every marketing touch point is attributable, our systems work together seamlessly and our budget is spent wisely. We’re looking for a creative thinker that excels at putting themselves in the customers shoes to build the best journeys to take people from visitor to customer.
In this role, you will:
- Manage B2B and B2C marketing automation efforts and align efforts to goals and KPIs
- Hands on management of our marketing infrastructure to build new experiments and flows
- Segment and leverage the marketing database for greater campaign efficiency and effectiveness
- Implement lead scoring practices and nurturing to enable higher conversion of quality leads
Plan and execute multi-touch email campaigns, landing pages, and other one-to-many communications to increase engagement
3+ years in B2B and/or B2C marketing, preferably in a SaaS company
2+ years experience with marketing automation and/or CRM software
Basic knowledge of HTML and CSS
Intermediate knowledge of Google Analytics, GTM and GSC.
Creative, independent and proactive marketer that knows how to build from the ground up.